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Gambling on eSports Becoming Mainstream

Fans can now bet on competitive matches in games like League of Legends.

Competitive video games, or eSports, have seen their popularity grow by leaps and bounds in the past few years.

Online streaming sites like Twitch have made the games more accessible to fans, and also ESPN has broadcast a handful of championship matches in games like Dota 2 and Heroes of the Storm.

And much like any competitive endeavor with a big fan base and lots of players and groups to follow, it didn’t take well before the thought of wagering on matches started to grab steam as well.

Gambling on eSports is quickly becoming a big company, and many companies are looking to cash in on which will be the next growth market for online betting.

Just this week, a brand new startup business known as Unikrn launched a sleek web site that allows players from around the globe (where online sports betting is legal, at the least) to wager on upcoming matches in League of Legends, Dota 2, Counter-Strike and other popular competitive games.

Unikrn Targeting Europe, Asia, Australia

Unikrn was founded in Seattle, though right now, fans in the United States can’t bet on matches: online sports betting isn’t legal generally in most of the country, and even live sports betting is fixed to simply a states that are few.

But for the company, that just means focusing on other areas for enough time being, with European countries, Asia and Australia being targeted at the moment.

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